Designer, builder, and founder helping creative people turn ideas into real-world experiences.
What I Do
Design & Brand Work
Past projects + studio work through Serif Haus
Guides & Tools
Templates, systems, and resources I use daily
1:1 Support
Strategy calls, audits, and hands-on design help
I’m Abby Van Prooyen, founder of Serif Haus, a multi-sensory design studio based in San Diego. I turn ideas into tangible experiences — brands, spaces, and moments people can see and touch — and share the tools and systems behind how I build them.
Curious by nature, detail-obsessed by default.