Laverée

As lead designer at Jane Smith Agency, led the full brand launch for Laverée, a clean luxury detergent and home care brand — spanning positioning, naming, identity, website, packaging, and 360 marketing. The packaging draws from beauty and skincare rather than typical detergent cues, made from recyclable PET to match the brand's sustainability commitment. Pre-launch community and PR efforts grew a following of 25K+ and landed over 50M impressions, leading to a U.S. launch that sold 12,000+ units on day one and set up a successful Korean debut. As of December 2025, Laverée is available for online purchase through Saks Fifth Avenue.

Project Role: Lead Designer, Art Director
At Jane Smith Agency