Laverée

Laverée is a clean, luxury detergent and home care brand focused on modern luxury and conscious values. As the lead designer at Jane Smith Agency, we executed a comprehensive brand launch, including brand positioning, strategy, naming, identity, website, and 360 marketing. The unique packaging disrupts the detergent category, drawing inspiration from beauty/skincare to appeal to our design-oriented luxury customers. The packaging is made of recyclable PET plastic, aligning with our commitment to sustainability. Through community management and digital strategy, we organically grew a community of over 25K followers before launch. Our email marketing strategy combines brand storytelling with conversion-focused content. Our tailored PR efforts secured coverage in esteemed outlets, resulting in over 50M impressions. The US launch served as a teaser for the Korean market, leading to a successful launch with over 12,000 units sold on the first day. As of January 2023, Laverée is available for online purchase through Saks Fifth Avenue.

Project Role: Designer, Art Director, Retoucher, Content Producer, Back-End Developer, Front-End Developer, Illustrator, Content Strategist