RéVive Skincare — Spring 2023

Our objective for the Spring 2023 campaign was to launch 3 new innovations to drive incremental sales. With the help of my Art Director, Lucia Martinez, and my copywriter, Damara Pratt, Jane Smith Agency helped RéVive create a 360 Omni-channel launch campaign with a model personality. The campaign launched three new hero products - a moisturizing renewal oil, and resurfacing multi-acid mask and a calming serum - and included a mix of video, still, product, science / ingredient, and teaser assets. The overarching goal of this campaign season was to push forward ReVive’s messaging of “Give New Life To Skin” with the pillars being the brand’s usage of bio-renewal technology with their trio of signature peptides - rejuvenating Bio-Renewal Peptide, density-boosting Bio-Volumizing Peptide, and elasticity fortifying Bio-Firming Peptide. To reach those goals, we pushed all scientific claims, inclusive of their respective before and after imagery the brand conducted, to the forefront of most assets.  

Project Roles: Designer